Ads
1. Vote For Them
2. Pearls of Wisdom
3. Doritos SuperBowl
4. Halo Top
5. Tile
6. Leica 

Other
The Deck of Flow  Product  
The Mask  Short Film
Album Art Creations
META_  Product Innovation

About Me













Doritos SuperBowl  



For the release of the brand’s new Doritos 3D, and just in time for its Super Bowl LV campaign,
we launched #FlatMatthew, a campaign starring Matthew McConaughey. The idea was simple: McConaughey, an Hollywood sensation known for everything but being 'flat,' will show just how mundane 2D life is — a problem only Doritos 3D Crunch will be able to solve. (Pedro Furtado & Fabio Santoro came up with the TV.  Sophie Lichtman & I made the 360.) 



TV Spot







For the 360, we wanted fans to interact with this year's Doritos campaign from their own homes. We created a Branded Effect to turn themselves fully flat to discover what they'd look like as their own version of #FlatMatthew.
On Snapchat, we made an AR experience allowing fans to place a Doritos 3D Crunch vending machine in their home and order a bag of chips from that said vending machine.
On game day, we also made a full Twitter campaign, turning Twitter flat.











Made with Sophie Lichtman [CW]


My role : Conception / Art Direction of 360 campaign 






Mark