For the release of the brand’s new Doritos 3D, and just in time for its Super Bowl LV campaign,
we launched #FlatMatthew, a campaign starring Matthew McConaughey. The idea was simple: McConaughey, an Hollywood sensation known for everything but being 'flat,' will show just how mundane 2D life is — a problem only Doritos 3D Crunch will be able to solve. (Pedro Furtado & Fabio Santoro came up with the TV.
Sophie Lichtman & I made the 360.)