Concept :

Birkenstocks have been orthopedic since their birth.
Now, they are all of a sudden cool, and no one knows why. 


Out Of Home

Digital Rebranding

Social Posts

Online Customization 

The Magazine 

Birkenstocks creates a digital + physical magazine entirely based on User Generated Content. 


Birkenstock x Coachella

Birkenstocks Experience at Coachella with a lounge space, limited edition shoes + merch & special influencer event.

Made with Cara Hanson [CW]

My role : Conception / Art Direction