Birkenstock 



Concept :


Birkenstocks have been orthopedic since their birth.
Now, they are all of a sudden cool, and no one knows why. 



Print 









Out Of Home






Digital Rebranding



Social Posts






Online Customization 







The Magazine 

Birkenstocks creates a digital + physical magazine entirely based on User Generated Content. 

     




Birkenstock x Coachella

Birkenstocks Experience at Coachella with a lounge space, limited edition shoes + merch & special influencer event.





Made with Cara Hanson [CW]


My role : Conception / Art Direction






Mark